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Counterturbulence Marketing

- A Proactive Strategy for Volatile Economic Times

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If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced. After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899307961
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 30. september 1993
  • Størrelse:
  • 234x156x12 mm.
  • 2-3 uger.
  • 2. december 2024
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If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced. After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon.

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