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Corporate Social Responsibility is Not Public Relations

- How to put CSR at the heart of your company and maximize the business benefits

af Sangeeta Waldron
Corporate Social Responsibility is Not Public Relations af Sangeeta Waldron
Bag om Corporate Social Responsibility is Not Public Relations

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911671428
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 18. februar 2021
  • Størrelse:
  • 137x214x16 mm.
  • Vægt:
  • 294 g.
  • Ukendt - mangler pt..

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Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

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