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Corporate Social Responsibility and Marketing Ethics

af Honorata Howaniec
Corporate Social Responsibility and Marketing Ethics af Honorata Howaniec
Bag om Corporate Social Responsibility and Marketing Ethics

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032329239
  • Indbinding:
  • Paperback
  • Sideantal:
  • 226
  • Udgivet:
  • 26. August 2024
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 440 g.
  • 2-4 uger.
  • 12. Oktober 2024
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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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