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Corporate Social Responsibility and Marketing Ethics

af Honorata Howaniec

indgår i Routledge Studies in Marketing serien

Corporate Social Responsibility and Marketing Ethics af Honorata Howaniec
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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032329222
  • Indbinding:
  • Hardback
  • Sideantal:
  • 226
  • Udgivet:
  • 24. februar 2023
  • Størrelse:
  • 156x14x234 mm.
  • Vægt:
  • 513 g.
  • 2-3 uger.
  • 11. december 2024
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This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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