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Corporate Reputation of Multinational Corporations

- An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations

Bag om Corporate Reputation of Multinational Corporations

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658197636
  • Indbinding:
  • Paperback
  • Sideantal:
  • 181
  • Udgivet:
  • 7. november 2017
  • Udgave:
  • 12018
  • Vægt:
  • 2703 g.
  • 8-11 hverdage.
  • 28. november 2024
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Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.

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