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Corporate Innovation (RLE Marketing)

- Marketing and Strategy

af Gordon Foxall

indgår i Routledge Library Editions: Marketing serien

Corporate Innovation (RLE Marketing) af Gordon Foxall
Bag om Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138792401
  • Indbinding:
  • Hardback
  • Sideantal:
  • 282
  • Udgivet:
  • 22. august 2014
  • Størrelse:
  • 156x234x20 mm.
  • Vægt:
  • 521 g.
  • 8-11 hverdage.
  • 7. december 2024

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Beskrivelse af Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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