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Corporate Culture and Globalization

af Yi Zhu

indgår i Routledge Advances in Management and Business Studies serien

Corporate Culture and Globalization af Yi Zhu
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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032304434
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 10. marts 2023
  • Størrelse:
  • 156x11x234 mm.
  • Vægt:
  • 417 g.
  • 2-3 uger.
  • 26. november 2024
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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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