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Corporate Communication

- Critical Business Asset for Strategic Global Change

Bag om Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781433119262
  • Indbinding:
  • Hardback
  • Sideantal:
  • 229
  • Udgivet:
  • 30. december 2014
  • Udgave:
  • Størrelse:
  • 259x184x19 mm.
  • Vægt:
  • 626 g.
  • 2-3 uger.
  • 10. december 2024
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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Beskrivelse af Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

Brugerbedømmelser af Corporate Communication



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