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Conversations in Communication, Volume 2

- Customer Relationship Management (CRM) as a Function of Public Relations

af Philip Weinholtz
Conversations in Communication, Volume 2 af Philip Weinholtz
Bag om Conversations in Communication, Volume 2

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780996003346
  • Indbinding:
  • Paperback
  • Sideantal:
  • 108
  • Udgivet:
  • 29. april 2015
  • Størrelse:
  • 140x216x7 mm.
  • Vægt:
  • 181 g.
  • 2-3 uger.
  • 14. december 2024
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The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.

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