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Continuing to Broaden the Marketing Concept

indgår i Review of Marketing Research serien

Continuing to Broaden the Marketing Concept
Bag om Continuing to Broaden the Marketing Concept

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781787548251
  • Indbinding:
  • Hardback
  • Sideantal:
  • 328
  • Udgivet:
  • 17. september 2020
  • Størrelse:
  • 238x162x26 mm.
  • Vægt:
  • 594 g.
  • 8-11 hverdage.
  • 7. december 2024
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Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

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