Content Strategy for the Web
indgår i Voices That Matter serien
- Indbinding:
- Paperback
- Sideantal:
- 224
- Udgivet:
- 22. marts 2012
- Udgave:
- 2
- Størrelse:
- 227x179x12 mm.
- Vægt:
- 428 g.
- Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Content Strategy for the Web
When it was first published in 2009,
Content Strategy for the Web
was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.
Content Strategy for the Web
was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.
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