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Content Strategy for the Web

af Kristina Halvorson

indgår i Voices That Matter serien

Content Strategy for the Web af Kristina Halvorson
Bag om Content Strategy for the Web

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780321808301
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 22. marts 2012
  • Udgave:
  • 2
  • Størrelse:
  • 227x179x12 mm.
  • Vægt:
  • 428 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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When it was first published in 2009,
Content Strategy for the Web

was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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