Contemporary Trends in Marketing
- Indbinding:
- Hardback
- Sideantal:
- 168
- Udgivet:
- 23. august 2023
- Udgave:
- 23001
- Størrelse:
- 153x14x216 mm.
- Vægt:
- 338 g.
- 8-11 hverdage.
- 10. december 2024
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- Ingen binding
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Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Contemporary Trends in Marketing
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.
The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.
This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the ¿new normal¿ in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.
This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the ¿new normal¿ in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
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Bogen Contemporary Trends in Marketing findes i følgende kategorier:
- Business og læring > Marketing
- Business og læring > Iværksætteri
- Krop og sind
- Samfund og samfundsvidenskab > Psykologi > Arbejdspsykologi og erhvervspsykologi
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Innovation i virksomheder
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Salg og marketing
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