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Contemporary Trends in Marketing

af Aarti Saini

indgår i Palgrave Studies in Marketing, Organizations and Society serien

Contemporary Trends in Marketing af Aarti Saini
Bag om Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the ¿new normal¿ in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783031365881
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 23. august 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 153x14x216 mm.
  • Vægt:
  • 338 g.
  • 8-11 hverdage.
  • 26. november 2024
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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.
The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.
This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the ¿new normal¿ in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

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