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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

af T. Melewar
Contemporary Thoughts on Corporate Branding and Corporate Identity Management af T. Melewar
Bag om Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349360628
  • Indbinding:
  • Paperback
  • Sideantal:
  • 230
  • Udgivet:
  • 23. oktober 2008
  • Udgave:
  • 2008
  • Størrelse:
  • 140x14x216 mm.
  • Vægt:
  • 313 g.
  • 8-11 hverdage.
  • 5. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
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A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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