Contemporary Radio Programming Strategies
- Indbinding:
- Paperback
- Sideantal:
- 228
- Udgivet:
- 10. april 2018
- Størrelse:
- 233x430x16 mm.
- Vægt:
- 360 g.
- 8-11 hverdage.
- 21. november 2024
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Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Contemporary Radio Programming Strategies
This book, first published in 1990, offers an in-depth analysis of the `fundamental beliefs¿ of radio. This refers to the common understanding of what the radio enterprise is ¿ and should be ¿ about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming ¿ a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question `What do listeners really want from radio?¿m
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