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Contemporary Product Development

- A Focus on Innovation

af Keith Edmund Ferguson, John Sztykiel, Moss Ingram
Contemporary Product Development af Keith Edmund Ferguson
Bag om Contemporary Product Development

Engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework emphasizes two key practices for innovative product development - speed and creating aura.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781516524464
  • Indbinding:
  • Paperback
  • Sideantal:
  • 464
  • Udgivet:
  • 30. november 2019
  • 8-11 hverdage.
  • 3. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Contemporary Product Development

Engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework emphasizes two key practices for innovative product development - speed and creating aura.

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