De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Contemporary Marketing Strategy

- Analyzing Consumer Behavior to Drive Managerial Decision Making

Bag om Contemporary Marketing Strategy

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030119102
  • Indbinding:
  • Hardback
  • Sideantal:
  • 277
  • Udgivet:
  • 25. februar 2019
  • Udgave:
  • 12019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 519 g.
  • 8-11 hverdage.
  • 16. januar 2025

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Contemporary Marketing Strategy

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

Brugerbedømmelser af Contemporary Marketing Strategy



Find lignende bøger
Bogen Contemporary Marketing Strategy findes i følgende kategorier: