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Contemporary Marketing Strategy

- Analyzing Consumer Behavior to Drive Managerial Decision Making

Bag om Contemporary Marketing Strategy

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030119102
  • Indbinding:
  • Hardback
  • Sideantal:
  • 277
  • Udgivet:
  • 25. februar 2019
  • Udgave:
  • 12019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 519 g.
  • 8-11 hverdage.
  • 28. november 2024

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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

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