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Contemporary Issues in Marketing

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This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333677742
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 1. juni 1999
  • Størrelse:
  • 189x246x14 mm.
  • Vægt:
  • 484 g.
  • 8-11 hverdage.
  • 7. december 2024

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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.

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