Contemporary Issues in Marketing
- Indbinding:
- Paperback
- Sideantal:
- 240
- Udgivet:
- 1. juni 1999
- Størrelse:
- 189x246x14 mm.
- Vægt:
- 484 g.
Leveringstid:
8-11 hverdage
Forventet levering: 26. november 2024
Beskrivelse af Contemporary Issues in Marketing
This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.
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