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Contagious: Why Things Catch on

Bag om Contagious: Why Things Catch on

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781451686579
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 5. marts 2013
  • Størrelse:
  • 144x30x221 mm.
  • Vægt:
  • 353 g.
  • 2-3 uger.
  • 13. december 2024
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Beskrivelse af Contagious: Why Things Catch on

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Brugerbedømmelser af Contagious: Why Things Catch on