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Consumers' Purchase Intentions and Their Behavior

af Vicki Morwitz

indgår i Foundations and Trends (R) in Marketing serien

Consumers' Purchase Intentions and Their Behavior af Vicki Morwitz
Bag om Consumers' Purchase Intentions and Their Behavior

Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601988805
  • Indbinding:
  • Paperback
  • Sideantal:
  • 62
  • Udgivet:
  • 30. Juni 2015
  • Størrelse:
  • 158x234x7 mm.
  • Vægt:
  • 120 g.
  • 2-3 uger.
  • 16. Oktober 2024

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- Adgang til 70.000+ titler
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Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

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