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Consumer Research for Museum Marketers

- Audience Insights Money Can't Buy

af Margot A. Wallace
Consumer Research for Museum Marketers af Margot A. Wallace
Bag om Consumer Research for Museum Marketers

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780759118089
  • Indbinding:
  • Hardback
  • Sideantal:
  • 160
  • Udgivet:
  • 16. januar 2010
  • Størrelse:
  • 157x241x16 mm.
  • Vægt:
  • 418 g.
  • 8-11 hverdage.
  • 28. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Consumer Research for Museum Marketers

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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