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Consumer Oriented Agricultural Marketing

Bag om Consumer Oriented Agricultural Marketing

Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four "P" Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789387057401
  • Indbinding:
  • Hardback
  • Sideantal:
  • 142
  • Udgivet:
  • 1. januar 2017
  • Størrelse:
  • 234x156x10 mm.
  • Vægt:
  • 376 g.
  • 8-11 hverdage.
  • 27. november 2024

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- Rabat på køb af fysiske bøger
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- Adgang til 70.000+ titler
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Ingen binding og kan opsiges når som helst.

Beskrivelse af Consumer Oriented Agricultural Marketing

Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four "P" Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.

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