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Consumer Nationalism in China

- Examining its Critical Impact on Multinational Businesses

Bag om Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781839982859
  • Indbinding:
  • Hardback
  • Sideantal:
  • 174
  • Udgivet:
  • 14. Maj 2024
  • Størrelse:
  • 237x159x20 mm.
  • Vægt:
  • 412 g.
Leveringstid: 2-3 uger
Forventet levering: 9. Oktober 2024

Beskrivelse af Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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