Consumer Nationalism in China
- Examining its Critical Impact on Multinational Businesses
indgår i China in the 21st Century serien
- Indbinding:
- Hardback
- Sideantal:
- 174
- Udgivet:
- 14. Maj 2024
- Størrelse:
- 237x159x20 mm.
- Vægt:
- 412 g.
Leveringstid:
2-3 uger
Forventet levering: 9. Oktober 2024
Beskrivelse af Consumer Nationalism in China
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
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