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Consumer Innovation at the Base of the Pyramid

- Emerging Patterns of User Innovation in a Resource-Scarce Setting

af Sarah Praceus

indgår i Forschungs-/Entwicklungs-/Innovations-Management serien

Consumer Innovation at the Base of the Pyramid af Sarah Praceus
Bag om Consumer Innovation at the Base of the Pyramid

Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658051044
  • Indbinding:
  • Paperback
  • Sideantal:
  • 170
  • Udgivet:
  • 31. marts 2014
  • Størrelse:
  • 210x148x11 mm.
  • Vægt:
  • 2504 g.
  • 8-11 hverdage.
  • 6. december 2024
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Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India.

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