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Consumer Engineering, 1920s–1970s

- Marketing between Expert Planning and Consumer Responsiveness

indgår i Worlds of Consumption serien

Consumer Engineering, 1920s–1970s
Bag om Consumer Engineering, 1920s–1970s

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030145668
  • Indbinding:
  • Paperback
  • Sideantal:
  • 296
  • Udgivet:
  • 14. august 2020
  • Udgave:
  • 12019
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 474 g.
  • 8-11 hverdage.
  • 27. november 2024

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Beskrivelse af Consumer Engineering, 1920s–1970s

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

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