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Consumer Culture Theory in Asia

- History and Contemporary Issues

indgår i Routledge Frontiers in the Development of International Business, Management and Marketing serien

Consumer Culture Theory in Asia
Bag om Consumer Culture Theory in Asia

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367629496
  • Indbinding:
  • Hardback
  • Sideantal:
  • 274
  • Udgivet:
  • 7. januar 2022
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 2. december 2024

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Beskrivelse af Consumer Culture Theory in Asia

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research.

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