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Consumer Culture, Branding and Identity in the New Russia

- From Five-year Plan to 4x4

af Graham (Universite de Paris Ouest Nanterre La Defense Roberts

indgår i Routledge Interpretive Marketing Research serien

Consumer Culture, Branding and Identity in the New Russia af Graham (Universite de Paris Ouest Nanterre La Defense Roberts
Bag om Consumer Culture, Branding and Identity in the New Russia

Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367340636
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 31. marts 2021
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 312 g.
  • 2-3 uger.
  • 2. december 2024
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Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

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