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Consumer Behaviour in Food and Healthy Lifestyles

- A Global Perspective

af Dr Isaac K (University of Bournemouth Ngugi
Consumer Behaviour in Food and Healthy Lifestyles af Dr Isaac K (University of Bournemouth Ngugi
Bag om Consumer Behaviour in Food and Healthy Lifestyles

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781786392886
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 10. juli 2020
  • Størrelse:
  • 246x190x17 mm.
  • Vægt:
  • 620 g.
  • Ukendt - mangler pt..

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This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.

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