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Consumer Behaviour and the Arts

- A Marketing Perspective

Bag om Consumer Behaviour and the Arts

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367207304
  • Indbinding:
  • Paperback
  • Sideantal:
  • 140
  • Udgivet:
  • 30. september 2021
  • Størrelse:
  • 179x234x14 mm.
  • Vægt:
  • 256 g.
  • 2-3 uger.
  • 26. november 2024
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As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

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