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Consumer Behaviour and Social Network Sites

- The Impact of Negative Word of Mouth

af Sarah (Paris 1 Pantheon Sorbonne University Zaraket

indgår i Routledge Focus on Business and Management serien

Consumer Behaviour and Social Network Sites af Sarah (Paris 1 Pantheon Sorbonne University Zaraket
Bag om Consumer Behaviour and Social Network Sites

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367532833
  • Indbinding:
  • Hardback
  • Sideantal:
  • 98
  • Udgivet:
  • 24. december 2020
  • Størrelse:
  • 226x161x14 mm.
  • Vægt:
  • 254 g.
  • 2-3 uger.
  • 2. december 2024
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This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

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