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Consumer Behaviour and Analytics

af Andrew (Nottingham University Business School Smith

indgår i Mastering Business Analytics serien

Consumer Behaviour and Analytics af Andrew (Nottingham University Business School Smith
Bag om Consumer Behaviour and Analytics

This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138592650
  • Indbinding:
  • Paperback
  • Sideantal:
  • 204
  • Udgivet:
  • 28. august 2019
  • Størrelse:
  • 233x159x12 mm.
  • Vægt:
  • 286 g.
  • 4-7 hverdage.
  • 16. november 2024
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This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

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