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Consumer Behavior and Advertising Involvement

- Selected Works of Herbert E. Krugman

af Edward P. (Cahill Gordon, Reindel Krugman

indgår i Marketing and Consumer Psychology Series serien

Consumer Behavior and Advertising Involvement af Edward P. (Cahill Gordon
Bag om Consumer Behavior and Advertising Involvement

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805857887
  • Indbinding:
  • Hardback
  • Sideantal:
  • 354
  • Udgivet:
  • 28. maj 2008
  • Størrelse:
  • 151x237x24 mm.
  • Vægt:
  • 626 g.
  • 8-11 hverdage.
  • 10. december 2024

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Beskrivelse af Consumer Behavior and Advertising Involvement

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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