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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

- A Structural Model of Leisure Visitors' Destination Brand Associations

af Julian Michael Hodson

indgår i Entrepreneurial Management und Standortentwicklung serien

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations af Julian Michael Hodson
Bag om Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658330569
  • Indbinding:
  • Paperback
  • Sideantal:
  • 357
  • Udgivet:
  • 24. april 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 501 g.
  • 8-11 hverdage.
  • 9. december 2024

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The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective.

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