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Complaint Management and Channel Choice

- An Analysis of Customer Perceptions

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This book investigates customer perceptions and expectations of complaint channels. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319181783
  • Indbinding:
  • Paperback
  • Sideantal:
  • 104
  • Udgivet:
  • 19. maj 2015
  • Udgave:
  • 2015
  • Størrelse:
  • 235x155x7 mm.
  • Vægt:
  • 1942 g.
  • 8-11 hverdage.
  • 10. december 2024
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This book investigates customer perceptions and expectations of complaint channels. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.

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