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Competitor Analysis

- Turning Intelligence into Success

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This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471499916
  • Indbinding:
  • Paperback
  • Sideantal:
  • 296
  • Udgivet:
  • 7. november 2000
  • Størrelse:
  • 228x152x21 mm.
  • Vægt:
  • 464 g.
  • 2-3 uger.
  • 29. november 2024

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This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

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