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Competitive Strategy for Media Firms

- Strategic and Brand Management in Changing Media Markets

af Sylvia M. Chan-Olmsted

indgår i Routledge Communication Series serien

Competitive Strategy for Media Firms af Sylvia M. Chan-Olmsted
Bag om Competitive Strategy for Media Firms

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805848120
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 29. september 2005
  • Størrelse:
  • 238x160x22 mm.
  • Vægt:
  • 492 g.
  • 8-11 hverdage.
  • 28. november 2024
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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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