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Competitive Strategies

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349337279
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 30. november 2012
  • Udgave:
  • 2013
  • Størrelse:
  • 140x15x216 mm.
  • Vægt:
  • 340 g.
  • 8-11 hverdage.
  • 7. december 2024
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Beskrivelse af Competitive Strategies

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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