Competitive Strategies
- Managing the Present, Imagining the Future
indgår i Bocconi on Management serien
- Indbinding:
- Hardback
- Sideantal:
- 272
- Udgivet:
- 30. november 2012
- Størrelse:
- 140x222x20 mm.
- Vægt:
- 454 g.
Leveringstid:
2-3 uger
Forventet levering: 8. november 2024
Beskrivelse af Competitive Strategies
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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