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Competitive Marketing Strategy for Europe

- Developing, Maintaining and Defending Competitive Advantage

af Malcolm McDonald, Linden Brown
Competitive Marketing Strategy for Europe af Malcolm McDonald
Bag om Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333613511
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 6. Maj 1994
  • Størrelse:
  • 235x155x21 mm.
  • Vægt:
  • 587 g.
Leveringstid: 2-3 uger
Forventet levering: 9. Oktober 2024

Bag om Malcolm McDonald

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Beskrivelse af Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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