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Competitive Marketing (RLE Marketing)

- A Strategic Approach

af John O'Shaughnessy

indgår i Routledge Library Editions: Marketing serien

Competitive Marketing (RLE Marketing) af John O'Shaughnessy
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First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138971387
  • Indbinding:
  • Paperback
  • Sideantal:
  • 766
  • Udgivet:
  • 26. november 2015
  • Størrelse:
  • 189x246x39 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 26. november 2024

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First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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