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Competitive Intelligence

- Gathering, Analysing and Putting it to Work

af Christopher Murphy
Competitive Intelligence af Christopher Murphy
Bag om Competitive Intelligence

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566085376
  • Indbinding:
  • Hardback
  • Sideantal:
  • 304
  • Udgivet:
  • 28. september 2005
  • Størrelse:
  • 177x253x25 mm.
  • Vægt:
  • 788 g.
  • 2-4 uger.
  • 1. marts 2025
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Competitive Intelligence

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

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