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Competitive Identity

- The New Brand Management for Nations, Cities and Regions

af Simon Anholt
Competitive Identity af Simon Anholt
Bag om Competitive Identity

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230500280
  • Indbinding:
  • Hardback
  • Sideantal:
  • 147
  • Udgivet:
  • 13. november 2006
  • Størrelse:
  • 240x162x15 mm.
  • Vægt:
  • 392 g.
  • 8-11 hverdage.
  • 11. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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