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Competitive Branding Strategies

- Managing Performance in Emerging Markets

Bag om Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030249359
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 8. oktober 2020
  • Udgave:
  • 12019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 415 g.
  • 8-11 hverdage.
  • 16. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.

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