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Communicator-in-Chief

- How Barack Obama Used New Media Technology to Win the White House

indgår i Lexington Studies in Political Communication serien

Communicator-in-Chief
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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780739141052
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 25. januar 2010
  • Størrelse:
  • 163x241x19 mm.
  • Vægt:
  • 458 g.
  • 8-11 hverdage.
  • 9. december 2024

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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

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