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Communication Design and Branding

- A Multidisciplinary Approach

Bag om Communication Design and Branding

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783031353840
  • Indbinding:
  • Hardback
  • Sideantal:
  • 362
  • Udgivet:
  • 31. august 2023
  • Størrelse:
  • 158x238x20 mm.
  • Vægt:
  • 794 g.
  • Ukendt - mangler pt..

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Beskrivelse af Communication Design and Branding

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

Brugerbedømmelser af Communication Design and Branding