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Communication and Persuasion

- Central and Peripheral Routes to Attitude Change

af John T. Cacioppo, Richard E. Petty

indgår i Springer Series in Social Psychology serien

Communication and Persuasion af John T. Cacioppo
Bag om Communication and Persuasion

We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461293781
  • Indbinding:
  • Paperback
  • Sideantal:
  • 264
  • Udgivet:
  • 1. oktober 2011
  • Udgave:
  • 11986
  • Størrelse:
  • 157x234x20 mm.
  • Vægt:
  • 438 g.
  • 8-11 hverdage.
  • 5. december 2024
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We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph.

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