Communicating Strategy
- Indbinding:
- Paperback
- Sideantal:
- 198
- Udgivet:
- 19. februar 2008
- Størrelse:
- 172x241x13 mm.
- Vægt:
- 442 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Communicating Strategy
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
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