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Communicating Strategy

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Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566088100
  • Indbinding:
  • Paperback
  • Sideantal:
  • 198
  • Udgivet:
  • 19. februar 2008
  • Størrelse:
  • 172x241x13 mm.
  • Vægt:
  • 442 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Communicating Strategy

Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.

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