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Communicating Globally

- An Integrated Marketing Approach

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Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333921371
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 6. juni 2000
  • Størrelse:
  • 155x235x22 mm.
  • Vægt:
  • 562 g.
Leveringstid: 2-4 uger
Forventet levering: 7. december 2024

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Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders.

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