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Commoditization and the Strategic Response

af Andrew Holmes
Commoditization and the Strategic Response af Andrew Holmes
Bag om Commoditization and the Strategic Response

Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566087431
  • Indbinding:
  • Hardback
  • Sideantal:
  • 244
  • Udgivet:
  • 19. februar 2008
  • Størrelse:
  • 251x180x19 mm.
  • Vægt:
  • 570 g.
  • 2-4 uger.
  • 13. februar 2025
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- Adgang til 70.000+ titler
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Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

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