Commoditization and the Strategic Response
- Indbinding:
- Hardback
- Sideantal:
- 244
- Udgivet:
- 19. februar 2008
- Størrelse:
- 251x180x19 mm.
- Vægt:
- 570 g.
Leveringstid:
2-4 uger
Forventet levering: 28. november 2024
Beskrivelse af Commoditization and the Strategic Response
Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.
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