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Collaborative Promotions

- Optimizing Retail Supply Chains with Upstream Information Sharing

af Daniela Wiehenbrauk

indgår i Lecture Notes in Economics and Mathematical Systems serien

Collaborative Promotions af Daniela Wiehenbrauk
Bag om Collaborative Promotions

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today's retail environment. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642133923
  • Indbinding:
  • Paperback
  • Sideantal:
  • 153
  • Udgivet:
  • 16. september 2010
  • Udgave:
  • 2010
  • Størrelse:
  • 234x156x9 mm.
  • Vægt:
  • 570 g.
  • 8-11 hverdage.
  • 14. december 2024
Forlænget returret til d. 31. januar 2025

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Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today's retail environment. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

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