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Co-Creation of High-Tech Products in the B2B Domain

af Leontin Karl Grafmuller

indgår i Markt- und Unternehmensentwicklung Markets and Organisations serien

Co-Creation of High-Tech Products in the B2B Domain af Leontin Karl Grafmuller
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Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658284114
  • Indbinding:
  • Paperback
  • Sideantal:
  • 196
  • Udgivet:
  • 13. november 2019
  • Udgave:
  • 12020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 10. december 2024
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Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

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